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288 pages • missing pub info (editions)
ISBN/UID: 9781118893814
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 18 August 2014
Description
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of ...
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Content Warnings
288 pages • missing pub info (editions)
ISBN/UID: 9781118893814
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 18 August 2014
Description
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of ...
Community Reviews
Content Warnings