Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices by Fritz Plasser

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices

Praeger Series in Political Communication (Hardcover)

Fritz Plasser

424 pages missing pub info (editions)

nonfiction politics
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Description

Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strateg...

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