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Strategic Positioning in Voluntary and Charitable Organizations by Celine Chew

Strategic Positioning in Voluntary and Charitable Organizations

Routledge Studies in the Management of Voluntary and Non-Profit Organizations

Celine Chew

278 pages missing pub info (editions)

nonfiction business economics education informative medium-paced
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Description

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves ...

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