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216 pages • first pub 2000 (view editions)
ISBN/UID: 9780702165108
Format: Paperback
Language: English
Publisher: Juta Academic
Edition Pub Date: 01 January 2000
Description
Innovative and up-to-date marketing strategies are presented in rich detail in this new edition of a successful text. The finer points of consumer behavior, product placement, and integrated marketing are discussed and illustrated with examples dr...
Community Reviews
Content Warnings
216 pages • first pub 2000 (view editions)
ISBN/UID: 9780702165108
Format: Paperback
Language: English
Publisher: Juta Academic
Edition Pub Date: 01 January 2000
Description
Innovative and up-to-date marketing strategies are presented in rich detail in this new edition of a successful text. The finer points of consumer behavior, product placement, and integrated marketing are discussed and illustrated with examples dr...
Community Reviews
Content Warnings