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Marketing Organisation (RLE Marketing) by Nigel Piercy

Marketing Organisation (RLE Marketing)

Routledge Library Editions: Marketing

Nigel Piercy

248 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisatio...

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