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248 pages • missing pub info (editions)
ISBN/UID: 9781138791510
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 16 September 2014
Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisatio...
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248 pages • missing pub info (editions)
ISBN/UID: 9781138791510
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 16 September 2014
Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisatio...