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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
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Lisa Cron
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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Lisa Cron

261 pages • first pub 2021 (editions)

nonfiction art business science informative slow-paced
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Description

A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story. Story isn...

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