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232 pages • first pub 2023 (view editions)
ISBN/UID: 9780691231020
Format: Hardcover
Language: English
Publisher: Princeton University Press
Edition Pub Date: 14 February 2023
Description
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digita...
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232 pages • first pub 2023 (view editions)
ISBN/UID: 9780691231020
Format: Hardcover
Language: English
Publisher: Princeton University Press
Edition Pub Date: 14 February 2023
Description
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digita...