Let the Story Do the Work: The Art of Storytelling for Business Success by Esther K. Choy

Let the Story Do the Work: The Art of Storytelling for Business Success

Esther K. Choy

256 pages first pub 2017 (editions)

nonfiction business informative medium-paced
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People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.For most, there’s nothing easy about crafting a memorable story, let alone linking it t...

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