Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business by Michael Farmer
Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business
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Michael Farmer
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Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business

Michael Farmer

256 pages • missing pub info (view editions)

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Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, tobecome an independent "fly on the wall" observer to record the strategic andoperational transformation of Huge. Baxter was Huge's fifth CEO in four years.Huge had had a...

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