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191 pages • first pub 2006 (editions)
ISBN/UID: 9781929194377
Format: Hardcover
Language: English
Publisher: Clearbridge Publishing
Publication date: 25 February 2006
nonfiction
business
informative
reflective
medium-paced
Description
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
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191 pages • first pub 2006 (editions)
ISBN/UID: 9781929194377
Format: Hardcover
Language: English
Publisher: Clearbridge Publishing
Publication date: 25 February 2006
nonfiction
business
informative
reflective
medium-paced
Description
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.