Sun Tzu's the Art of War Plus Warrior Marketing: Strategy for Market Positioning by Gary Gagliardi

Sun Tzu's the Art of War Plus Warrior Marketing: Strategy for Market Positioning

Gary Gagliardi

191 pages first pub 2006 (editions)

nonfiction business informative reflective medium-paced
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Description

Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.

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