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272 pages • first pub 2015 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Why do consumers do what they do? What's really behind the choices they make? What moves them, what delights them, what truly fulfills them?And how can I reach them in their heart of hearts?Questions like these have probably vexed marketers since ...
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272 pages • first pub 2015 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Why do consumers do what they do? What's really behind the choices they make? What moves them, what delights them, what truly fulfills them?And how can I reach them in their heart of hearts?Questions like these have probably vexed marketers since ...