Selling the City: Marketing Approaches in Public Sector Urban Planning by G. J. Ashworth, H. Voogd

Selling the City: Marketing Approaches in Public Sector Urban Planning

G. J. Ashworth, H. Voogd

missing page info Add in missing page information • first pub 1993 (editions)

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Description

Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is t...

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