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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers by Steven W. Michaelson, Gerald A. Michaelson

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

Steven W. Michaelson, Gerald A. Michaelson

200 pages • first pub 2003 (editions)

nonfiction business informative reflective medium-paced
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Battle-tested strategies for marketing your product or service to victory Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the ...

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