Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics by Lan Ni, Qi Wang, Bey-Ling Sha
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
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Lan Ni, Qi Wang, Bey-Ling Sha
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Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

Lan Ni, Qi Wang, Bey-Ling Sha

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These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduc...

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