Strategic Retail Management: Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Strategic Retail Management: Text and International Cases

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Strategic Retail Management: Text and International Cases

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

468 pages missing pub info (editions)

nonfiction business economics
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims ...

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