Basic Marketing: A Marketing Strategy Planning Approach by William D Perreault Jr
Basic Marketing: A Marketing Strategy Planning Approach

William D Perreault Jr

Basic Marketing: A Marketing Strategy Planning Approach

William D Perreault Jr

missing page info Add in missing page information first pub 2008 (editions)

nonfiction business informative medium-paced
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Description

Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses re...

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