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201 pages • first pub 2016 (view editions)
ISBN/UID: 9780990576747
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
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201 pages • first pub 2016 (view editions)
ISBN/UID: 9780990576747
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.