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496 pages • first pub 1990 (editions)
ISBN/UID: 9780070610491
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 22 August 1997
Description
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot b...
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496 pages • first pub 1990 (editions)
ISBN/UID: 9780070610491
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 22 August 1997
Description
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot b...