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On Purpose: Delivering a Branded Customer Experience People Love by Andy Milligan, Shaun Smith

On Purpose: Delivering a Branded Customer Experience People Love

Andy Milligan, Shaun Smith

288 pages first pub 2015 (editions)

nonfiction business informative medium-paced
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Description

With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which ...

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