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Celebration Capitalism and the Olympic Games by Jules Boykoff

Celebration Capitalism and the Olympic Games

Jules Boykoff

170 pages first pub 2013 (editions)

informative medium-paced
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Celebration Capitalism and the Olympic Games by Jules Boykoff is a captivating read for anyone fascinated by the intersection of politics, economics, and culture, particularly those interested in the ways in which the Olympic Games reflect and shape the complexities of global capitalist society.

Description

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldw...

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