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170 pages • first pub 2013 (editions)
ISBN/UID: 9781138805262
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 21 June 2014
Celebration Capitalism and the Olympic Games by Jules Boykoff is a captivating read for anyone fascinated by the intersection of politics, economics, and culture, particularly those interested in the ways in which the Olympic Games reflect and shape the complexities of global capitalist society.
Description
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldw...
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If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.
170 pages • first pub 2013 (editions)
ISBN/UID: 9781138805262
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 21 June 2014
Celebration Capitalism and the Olympic Games by Jules Boykoff is a captivating read for anyone fascinated by the intersection of politics, economics, and culture, particularly those interested in the ways in which the Olympic Games reflect and shape the complexities of global capitalist society.
Description
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldw...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.