Scan barcode
215 pages • first pub 2010 (editions)
ISBN/UID: 9780470563632
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 12 April 2010
Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In I...
Community Reviews
Content Warnings
215 pages • first pub 2010 (editions)
ISBN/UID: 9780470563632
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 12 April 2010
Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In I...
Community Reviews
Content Warnings