How Industries Evolve: Principles for Achieving and Sustaining Superior Performance by Anita M. McGahan

How Industries Evolve: Principles for Achieving and Sustaining Superior Performance

Anita M. McGahan

245 pages first pub 2004 (editions)

informative medium-paced
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Description

There are specific rules that govern how change can successfully occur in a given industry. Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with th...

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