This is the third one. If you like the first two, you'll like this one. Not as shocking as the first since you already know what is coming. I still enjoyed reading with that frame of mind though. Always interesting what companies/people do and how they make decisions when money is on the line. A quick read.

Felt like between the podcast and the first two books that there was nothing new in this one.

With this book Levitt and Dubner hit a home run-unless you listen to the podcast. Their work on developing the ability to 'think like a freak' would be massively useful to many who have less familiarity with economics and that method of thinking. While some examples they use may seem a little counterintuitive - the best chances of scoring a penalty kick in soccer is to shoot straight down the middle - the examples provide the meat for the greater concepts being targeted. Another benefit from the examples and writing style of Levitt and Dubner is this book was an easy read - maybe a total of 4 hours for a fast reader.

Unfortunately for those who listen to the Freakonomics podcast, the material and way of thinking will be very familiar. This aspect of the book left me a little hungry for more and made me glad I borrowed it from the NYPL for the first read. Notwithstanding the book could be useful in teaching a way of thinking and used for some great experiential learning.

I definitely think it's a cool mantra to have. Try to look at things from a different viewpoint, get a fresh perspective are very important in order to gain new insights. Once you reach a certain point, it appears there may be nowhere else to take it but I think turning something around can help you find a better way of working / doing your job.

I listened to this as an audiobook on my commute to work. Enjoyable. Essential the same thing as listening to their podcast.