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This was a cute book. There were plenty of funny moments. I'm not really sure what I thought of the characters and their relationship. 

I actually enjoyed this far more than Boyfriend Material, the first in the series this one spins off from, although damn, I had to suspend my disbelief more times than with some fantasy novels. I’m kind of concerned that neither Alexis Hall nor any of the beta readers and editors this book might have had know how muting works on phones. Also, a big part of the plot is the MC getting a concussion as part of the inciting incident, and like… Yeah, sure, the type of accident he has should result in one, except as someone who’s had two concussions, one nastier than the other, I failed to recognize a single symptom. Not that he even displayed any symptoms, short of getting tired more easily, but only when it was convenient for the plot. So that constantly took me out of the story, and I had to struggle to shove myself back in.

Outside of that, this was fun. The premise is that a store manager is trying to convince his boss to please not fire him and his team (that includes characters like a guy who keeps ruining expensive mattresses and stuff, but he’s got a grandmother to take care of, so Sam, the MC, doesn’t have the heart to fire them). The attempt, taking place in one of the chain’s stores, kind of escalates. An accident involving a shower cabin happens. And then the MC ends up concussed, a misunderstanding results in the doctor and his boss both believing he’s got amnesia too, and since there’s no one who can come get him and take care of him, Jonathan, the boss in question, steps in. Probably to avoid getting sued, but also maybe, just maybe, because he’s a semi-decent human being underneath all the grump, although that’s not something Sam considers just yet. And then they end up as roommates at Jonathan’s mansion, and Jonathan’s family keeps showing up assuming they’re boyfriends, and Sam really tries to use the entire weird situation to protect his job and his team, but it just all keeps getting weirder and messier. Oh, and there’s a fair amount of Christmas party planning involved, because while it’s not immediately apparent, this is actually a holiday romance.

There are lots of crazy shenanigans here, intersperse with pretty touching and heartfelt moments as the two characters get to know each other better and start to care far more than they ever wanted to. I did feel a little cheated out of the promised grumpy/sunshine dynamic, because while Jonathan is an exceptional 10/10 grump, I didn’t find Sam particularly sunshiny. He’s mostly kind, yes, and has a strong sense of what’s fair and what’s not, and he’s not bad with people, but also not always pleasant to be around and has a decidedly mean streak. I feel like characters that embody the “sunshine“ part of that trope shouldn’t lash out quite so much at their grump counterpart, no matter the reasons. I did like Sam and relate to certain aspects of his personality a lot, it’s just not really that specific trope. 

I liked a lot of the side characters, especially Agnieszka the housekeeper, and pretty much everyone in Jonathan’s family, and also, the lovely, ugly cat (reminded me of one of mine). There was plenty of super funny banter, even if sometimes it bordered on a tad too mean-spirited for me. Loved how the Christmas tree thing was handled, and all those points where Sam and Jonathan’s clashes resulted in them actually explaining and understanding their conflicting points, and that last chapter before the epilogue (damn that one reveal, so heartbreaking). Also, this is one of those instances where I feel the regional accent was really well handled in writing.

Would recommend to those who like wacky romcoms with lots of bickering and are more skilled than I am at ignoring the glaringly underresearched parts. 

Alexis Hall’s writing is consistently lovely, engaging, unique, and funny. No notes on the writing whatsoever. 

I didn’t quite get on board with the romance. I literally said “why” out loud the first time they kissed. It felt like absolutely nothing was leading to it. They were becoming friends, sure, but lovers not so much. There were more scenes of bonding and relationship building later, which was good, but I still didn’t feel love or sparks between them, just friendship. 

Alexis Hall sure does love a large group of wacky, chaotic characters. Jury is still out on whether or not I like them as much as he does. The good thing was that each character was distinct and recognizable, which puts it well above some other ensemble casts with characters that all seem the same. Maybe if it was just one group of wacky characters instead of the store staff AND Jonathan’s family it wouldn’t be as noticeable or overwhelming. 

The audiobook narrator was really good with all the accents. 

Good book, fantastic writing,  but not my favorite romance. 

10 THINGS THAT NEVER HAPPENED follows Sam, a manager of a bed-and-bath retailer whose boss, Jonathan, is a dick. His royal dickishness. Generally a frustrating person to work for, someone who is currently determined to fire a number of people proportional to how much Sam has managed to irritate him during Sam's visit to the main branch. Except, right after Jonathan fires everyone in Sam's branch, Sam trips, hits his head, and accidentally lets Jonathan think he has amnesia. Then he purposefully lets him think he has amnesia. What he definitely has is a head injury/concussion, so Sam needs to spend a few weeks at Jonathan's place so someone is looking after him. Jonathan has an enormous, empty house that he refuses to let be filled with his (loud, often annoying) family for Christmas. 

They key to the success of 10 THINGS as a(n enemies to lovers) romance is that Jonathan has reasons, very understandable ones, for all the frustrating things he does. Sometimes he's probably right, sometimes he's just very wrong and hasn't had anyone willing to endure his ire long enough to show him a different (gentler) way to do things. He lives for his work, barely uses his enormous house, and only contacts his housekeeper via text message. Even when he is right, he doesn't seem willing to take the time to explain his reasons, which makes him look like a petty tyrant. Sam can't live like that, not even for a couple of weeks. As Sam tries to make a good impression so that Jonathan won't fire everyone for real at the end of this, he starts to understand Jonathan and genuinely like him as a person. 

This is the start of a new series, but a few details midway through establish this as occurring in the same universe as BOYFRIEND MATERIAL, some time after the events of HUSBAND MATERIAL. It's not enough to spoil either of those books in any way, but specific enough to be an obvious reference.

This has a lot of genuine sweetness in it, with a melancholy thread which pays off towards the end. The main plot resolves in a way which doesn't specifically indicate what might happen next, I could easily see this series continuing to follow Sam and Jonathan, or following a new couple where at least one person was present in this first book. 

Things I love, in no particular order: Sam's cat, everyone listing exact models of the bed/bath furnishings, Jonathan's family, the way the fake amnesia is handled.

10 Things That Never Happened by Alexis Hall is the first book in the Material World series. Sam is getting fired by his boss Jonathan, when he trips, hits his head and decides to fake amnesia to get out of the firing. Now Jonathan has to take care of Sam until the concussion and fake amnesia go away. During this time, both grow closer and start to change for the better. But the fake amnesia is still in the room...

After loving the books from the London Calling series, I had to buy his newest publication. Right at the beginning of this review I have to say that I did not love this book as much as I loved Boyfriend Material. However, it was quite a pleasant read. Jonathan is a grumpy boss (and general a*hole) and Sam is quite a sunshine. Jonathan really changed for the better throughout the book and became less a*holey. His family is quite overwhelming, but in a loving way. They radiate love and support. The chemistry between Sam and Jonathan was slow, but I rooted for them. They really needed each other.

This book was a lovely read, but nothing breathtaking. I definitely need to check out Alexis Hall's other books!

Not my favourite of Alexis Hall’s books. I’m not a fan of the “whole relationship built on a giant lie” thing - it just makes me feel queasy the whole time, knowing it’ll eventually come out and screw everything up. But, this one was well done for all that being said. And the narration of the audiobook was A+.